Mar 26
2012

DIY REALTOR SEO Guide #4: Social Media Profiles

Written by Chris Adams | posted in DIY SEO Guide, SEO | 0 Comments

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Another easy and inexpensive way to build backlinks to your website is through social media profiles

Not only does this method work, but it also has the added benefit of controlling your brand in the search engines. This is important since you don’t want to leave those search engine results up to chance because leave those search engine results up to chance because it leaves you vulnerable to unknown negative damage. When someone types in your name or your brand name, what kind of results show up – or do any results show up at all.

Action Steps

  • 1. Identify Your Brand Name
  • 2. Create a Twitter Account: based on your brand (not a personal account).
  • 3. Create a Facebook Business Page: click here to get started
  • 4. Create accounts on the following sites: Activerain, Realtown, Linkedin, YouTube, Trulia, and Zillow
  • 5. Cross-Link Accounts: when possible link each social media account to each other
  • 6. Link Accounts to Your Website: make sure each account has a link back to your website
  • 7. Add Badges to Your Website: Choose the top 3 social media profiles you plan on interacting the most with and add the badges (or buttons) to your website

Action Steps EXPLAINED

1. Identify Your Brand Name

2. Create a Twitter Account

  • Go to Twitter.com (click here)
  • What if you already have a Twitter account? If it’s your personal twitter account then create a new one based on your business – and make sure to mention in the bio section what business the Twitter account is focused on
  • What about name length limits? Twitter has some stringent limits on the length of your name which means you’ll have to get creative in abbreviating words. So instead of your user name being completely brand-able, just make sure your brand name is located in the bio and the username is as close to what you want as possible

3. Create a Facebook Business Page

  • Click here to get started
  • We’re guessing you already have a personal Facebook account, but you need to go a step further and create a business page (or fan page as they used to be known)
  • If you already have a Facebook Business Page for your business/brand then there is no need to create a second Business Page (so long as the two businesses are in the same industry, i.e.

4. Create accounts on the following sites

Many of you may already have accounts on some of these platforms, but if those accounts are for personal use then create a new account focused on your brand and business.

5. Cross-Link Accounts

  • Why? Doing so will help each individual social media profile to rank – and rank quicker for your brand name
  • When possible link each social media account to each other
  • With some accounts like Twitter cross-linking won’t be possible but that’s ok
  • The Info tab on your Facebook business page is an excellent place to add links to the rest of your social media profiles

6. Link Accounts to Your Website

  • Make sure each account has a link to your website, especially your Twitter account and Facebook Business Page. Otherwise it defeats the purpose of these Action Steps.
  • Quick Tip: Every time you post a video to Youtube, make sure you start the description of the video with a link back to your website

7. Add Badges to Your Website

  • Choose the top 3 social media profiles you plan on interacting the most with (Facebook, Twitter, and Linkedin will be the most common – but any of them work)
  • Add the badges or buttons to your website in the sidebar or footer area
  • Finding badges and buttons for Facebook, Twitter, Linkedin, and Youtube should be straightforward, but Trulia and Zillow might require some searching
  • If you’re unable to find a suitable badge/button, then use standard text links

Extra Credit

As you’ve probably noticed, all the sites you signed up for fall under the “social media” designation. There is nothing wrong with building a network of followers on each of the websites. In fact it’s a great idea if you have the extra time because it will help expand your brand and bring in traffic to your site.

Awesome Tools

If you have some money to burn or maybe you’re super psyched about branding your name all over the Internet. If so, then head over to knowem.com. They have an awesome service that can register your brand on a slew (over 250) social media websites. Doing so is going to be a bit drastic for most real estate agents, but you could consider having them register 10-20 on your behalf if you are short on time.

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