Jun 1
2012

DIY Realtor SEO Guide #7: Real Estate Content Promotion Strategies

Written by Chris Adams | posted in DIY SEO Guide | 3 Comments

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Writing consistent blog posts is no easy task, and with the glut of content swirling around the internet at any given moment, it would be nearly impossible to stand out, unless you have help. That’s why Red Tiger training is so important. The following Action Steps will help you help yourself.

What makes this approach awesome is that it serves dual purposes. Not only will it help in getting backlinks to your site (i.e. SEO) but it will get your content in front of a wider audience (i.e. more traffic to your site).

Content Promotion Strategies Overview

  • Time Commitment: 3 hours/week
  • Projected Expenses: $0
  • Want the printable check sheet? Leave a comment below!

Apply these action steps…

  • Every time you add a new blog post on your blog
  • Every time you add a new blog post on a guest blog
  • Every time you post a new article to an article directory
  • To the blog post where you left a new blog comment

Action Steps

  • 1. Join Realtown: (Realtown.com), and create a blog
  • 2. Join Trulia: (Trulia.com) and create a blog
  • 3. Create accounts on Facebook and Twitter: if you have not done so already
  • 4. Post “teasers” on Realtown and Trulia: post a 3+ sentence excerpt about (a) your new blog post (b) your new guest blog post, (c) an article you posted to an article directory, or (d) a blog comment you left on another blog post. Make sure there are 2 links in the excerpt that point back to your website.
  • 5. Attach a Link to Your Facebook Business Page Wall: copy and paste the URL of: (a) your new blog post (b) a guest blog post, (c) an article posted to an article directory, or (d) a blog comment.
  • 6. Tweet on Twitter: tweet the link to: (a) your new blog post (b) a guest blog post, (c) an article posted to an article directory, or (d) a blog comment.

Action Steps EXPLAINED

1. Join Realtown

When creating an account follow these general guidelines: be honest, use your real name, a picture of you, and a brief bio. If you already have an account then don’t worry about creating a second.

  • Click here to join and create an account with Realtown
  • Once you have the account verified and have added all your details, click “Create Blog” on the right sidebar
  • Give the blog a title (hint: use your keywords in the title)
  • Give the blog a description, keep it short and succinct (1-3 sentences)
  • It might ask you to login again, that’s normal
  • Once logged into the blog entry area, click “Edit My Blog Profile” on the left and add your website’s URL in the Website Address field and save the changes
  • Then click “General Settings” on the left and fill out the following fields: Meta Keywords, Meta Description, Entries Per Page, Recent Entries, and set the “Privacy Default for New Entries” to Everyone (don’t forget to save!)

2. Join Trulia

When creating an account follow these general guidelines: be honest, use your real name, a picture of you, and a brief bio. If you already have an account then don’t worry about creating a second.

  • Click here to join and create an account with Trulia
  • Once you have the account verified and have added all your details to the “Edit profile” area, click “Blog” on the left sidebar
  • This is the area where you will add new entries

3. Create accounts on Facebook and Twitter

Most everyone will have an account on both platforms, but make sure of the following:

  • If your Twitter account is strictly for personal use, create a new account geared for your business
  • In the following steps we’ll be using your Facebook Business Page, so make sure it is setup (click here to set one up)

4. Post “teasers” to your blogs on Realtown and Trulia

  • What’s a teaser? A 3-5 sentence excerpt that gives a brief synopsis about an article but points the reader to the full article which is located elsewhere (kind of like a movie trailer)
  • What will the teaser be about? It will an excerpt of: (a) your new blog post (b) your new guest blog post, (c) an article you posted to an article directory, or (d) a blog comment you left on another blog post
  • What’s the purpose? To drive traffic back to the original article, and to add backlinks to the original blog post (or original article)
  • Add 1 link after the teaser that links back to the original blog post (or original article)
  • Add 1 link after the teaser that links back to any page on your website (i.e. home page, contact page, MLS search page)
  • Realtown specific directions: Click “Add New Entry” on the left sidebar to add your teaser
  • Trulia specific directions: Click “Blog” on the left sidebar to add your teaser

Don’t copy and paste the original blog post over to any of these accounts, otherwise you risk duplicate content penalties with the search engines.

5. Attach a Link to Your Facebook Business Page Wall

  • Copy the URL of: (a) your new blog post (b) the guest blog post, (c) an article you posted on an article directory, or (d) the blog post where you left a blog comment
  • Sign into Facebook and navigate to your business page
  • Go to your “Wall” click the “Link” icon, and paste the URL into the field, then click “Attach”
  • While it’s not required, your can add a comment about the link
  • Finally, click the “Share” button
  • That’s it – very easy and simple to do

6. Tweet on Twitter

  • Tweet the link to: (a) your new blog post (b) the guest blog post, (c) an article you posted on an article directory, or (d) the blog post where you left a blog comment
  • Directions: How to Tweet on Twitter (click here)
  • Don’t get banned! Click here to learn how.

Extra Credit

As you’ve probably noticed, all the sites you signed up for fall under the “social media” designation. There is nothing wrong with building a network of followers on each of the websites. In fact doing so will help expand your brand and bring in more traffic to your site.

Want to take your content promotion to the next level? Check out the Advanced Content Promotion Strategies. Warning: this section is not recommended for everyone, only for those who have a firm grasp on the above and are ready to dive head-long into social media.

Awesome Tool

Really short on time? Check out the free) Firefox Addon: AddThis as it will make posting items to Twitter and Facebook extremely easy.

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