What Can You Outsource

• Craigslist posters/manager

• Social media managers
• Email managers (i.e. drip email)
• Search engine optimization (SEO)

• Search engine marketing (i.e. PPC)
• Graphic designers and artists

• Content creators

• Website design and creation

Where to Outsource

Outsourcing sounds like an easy enough concept, and it is. There are a great number of sites out there where you can find HIGH QUALITY freelancers. These are the most used, and overall best places to use.

oDesk.com

• When you submit a request you tend to receive a lot of interviewees, which gives you a lot of options
• Option to bill things on an hourly basis, which is great for long term projects, and allows you to pay the freelancers upon completed work
• Not many American freelancers to choose from, most are from India, Philippines, etc.
• oDesk.com

Guru.com

• More native english speaking freelancers to choose from
• Projects only, no billing by the hour
• Some freelancers will require 25%-60% upfront before starting
• Guru.com

Elance.com

• Projects only, no billing by the hour.
• Elance.com

99Designs or crowdSPRING

• Great place to find graphic artists, website designers, logo designers, and other graphics focused freelancers
• If you want to build a custom website for less than $1,500, either of these 2 sites are great choices
• 99designs.com
• crowdSPRING

Choosing the Right Freelancer

Knowing what you want to outsource, and finding the people is the easy part. Choosing the best freelancer can be a bit of a trick. Expect some trial and error, but that’s 100% ok. One of the great things about outsourcing work online is that there are plenty of freelancers to choose from, and getting up and running with a new freelancer takes just a few minutes. So if you feel like you hired the wrong person, it is easy and quick to move on. With that being said, here are some indicators of success, and good questions to ask your freelancers to minimize the chances of choosing the wrong freelancer.

• Do not base your decision off the tests that a freelancer has taken, these tests tend to be a very bad indicator of future success
• The best indicator of a competent freelancer is previous work history, and their ratings from other users

• Be wary of freelancers who have a lot on their plate (i.e. working on a lot of other projects)

• Cheaper is not always better

• Weekly reports

• Requesting bids for a project

• Hire multiple freelancers for the same project

• If possible, do the work yourself before hiring a freelancer

• Time Commitment: 1-3 hours total
• Projected Exprenses: $0
• Freebie: Email us for the giant list of 175+ real estate related article topics
• Click here to download the printable check sheet

Action Steps EXPLAINED

1. Setup Accounts on these Article Directories

• EzineArticles.com – Author Guidelines (click here). Why use EzineArticles.com? Because the site has a PageRank of 6 and Domain Authority Score of 93.
• ArticleDashboard.com – Author Guidelines (click here). Why use ArticleDashboard.com? Because the site has a PageRank of 5 and a Domain Authority score of 87.
• GoArticles.com – Author Guidelines (click here). Why use GoArticles.com? Because the site has a PageRank of 4 and a Domain Authority score of 91.

2. Decide What to Write & Write It

• Put together a list of 6 article topics
• Having trouble thinking up topics? Email us for our list of 175+ real estate related topics.
• Write 6 articles, 1 for each of the next 6 weeks
• Can this be outsourced? YES! The entire process, or just the writing. Click here to find out how to outsource and where to outsource.

3a. Post the Articles

• Week 1: post 1 article to EzineArticles.com
• Week 2: post 1 article to GoArticles.com
• Week 3: post 1 article to ArticleDashboard.com
• Week 4: post 1 article to EzineArticles.com
• Week 5: post 1 article to GoArticles.com
• Week 6: post 1 article to ArticleDashboard.com
• The standard article review turnaround is 7-14 days. This is from the time you submit the article to the time the editors of each article directory approve your article.

3b. Add Links to Each Article

• Don’t forget: The whole reason you’re posting these articles are for the backlinks (and a little bit of traffic) so don’t forget to include links to your website in each article you submit.
• Each article directory allows you to include 2 links back to your website in the “Author Bio” section. Have 1 link point to the homepage, and 1 link point to an interior page of your website.
• The anchor text for each link should be one of your keywords.
• You may be wondering, ‘Why not just post all my articles to one site?’ Because the key to a good link-building campaign is diversity of links. Having links from these three different sites helps to accomplish link diversity.

4. Apply Content Promotion Strategies

• Apply the Content Promotion Strategies to the blog post you commented on.
• Click here to learn more about these strategies and how to implement them.

Guest Blogging Overview

• Time Commitment: 4 hours/month
• Projected Expenses: $0
• Freebie: Huge list of 100+ real estate bloggers that are open to guest blog posts (email me for a copy)
• Want the printable check sheet? Leave a comment on this post below!

Depending upon the guest blog for which you write, you could see anywhere between a few new visitors to thousands of visitors in one day. These visitors in turn may convert into clients, and may like your content so much, they link back to it from their website, or become repeat visitors.

Action Steps EXPLAINED

1. Become a Guest Blogger for

• WannaNetwork.com: click here for the guest blogger guidelines and contact form
• BiggerPockets.com: click here for the guest blogger guidelines and contact form
• Becoming a guest blogger for BiggerPockets is different than creating a Member Blog (as outlined in the Content Promotion Strategies)
• P.S. We’re not affiliated with either site

2. Encourage Relationships With Other Bloggers

• Sign up with MyBlogGuest.com (click here) to encourage other bloggers to provide you with free guest blog posts on your blog
• Finding Potential Guest Blogs on MyBlogGuest: Find bloggers interested in receiving your guest posts by going to the “Looking for a guest for my blog” section of the Forum and contacting those members interested

3. Find Blogs to Guest Post On

• Email me for a copy of our huge list of real estate blogs that are open to guest blog posts
• Pick at least 24 real estate blogs from the downloaded list
• Email or call the blog owner using their contact form or email address if available. What should your email say? Click here to view a couple email templates and tips

4. Guest Blog Post Creation

• Create and post on a different guest blog every 2 weeks for 12 months
• The article should be at least 400 words in length (some bloggers require more)
• Guest blog posts need to be of the highest quality – an article so good you would be tempted to post on your own blog
• If you are a skilled writer then you should write these yourself, for everyone else, we recommend outsourcing the writing ( click here to learn more)
• Include an image along with the guest blog post. A great place to find free images is Flickr Creative Commons (click here). These images are free to use, but make sure you give the original photographer credit either by linking back to their Flickr profile or adding a caption to the photo.
• Keep a spreadsheet of all the URLs of your guest blog posts (this will help with Action Step 4)

5. Apply Content Promotion Strategies

• Apply the Content Promotion Strategies to the guest blog post once it has been accepted
• Click here to learn more about these strategies and how to implement them

Pitching to a blogger is identical to anything else that can be “pitched” – just because it’s online doesn’t mean you’re not dealing with people. Because of this, the same offline rules apply for the online world. Trying to get the guest blogging opportunity is the same as trying to close any other type of deal. Here are 3 sites that provide pertinent information on pitching bloggers.

• Best: http://www.dailyblogtips.com/9-tips-to-pitch-your-blog-successfully/
• Better: : http://www.dailyblogtips.com/how-to-craft-the-perfect-e-mail-pitch/
• Good: http://www.problogger.net/archives/2007/10/30/how-to-pitch-to-bloggers-21-tips/

Email Pitch Templates

Feel free to use the following templates but here are 2 quick rules:

• Add your own voice
• Mix things up, don’t send every single blogger the same cut-and-dry template

Template 2

Hi there,

My name is _____ and I run a real estate related blog, __________ (your blog URL). I’ve just found __________ (bloggers website URL) a couple of days ago and really think it’s well put together. I was hoping you’d be interested in a guest post about _______ (topic). I’d promote my guest article by posting links to it on my social media profiles as well as linking to it from my external resources page.

Please check out my site and let me know if we can work together.

Best Regards,
_____ (your name)
_____ (your phone number)

Overview

• Time Commitment: 1 hour/week
• Projected Expenses: $0
• Want the the printable check sheet? Leave a comment at the end of this post!

Action Steps EXPLAINED

1. Write & Post 2 New Articles Each Month

• Write the first 2 articles ASAP and post a new article to your blog every 2 weeks
• Continue writing two new blog posts each month
• Make sure you are posting the articles to your blog and not an ActiveRain blog or anything of that nature, otherwise you will not be building up your website
• Can this be outsourced? While we don’t recommend outsourcing your blog posts it is not out of the question, click here to learn more about outsourcing.

2. Apply Content Promotion Strategies

• Apply the Content Promotion Strategies to the each blog post you add on your blog.
• Click here to learn more about these strategies and how to implement them.

What makes this approach awesome is that it serves dual purposes. Not only will it help in getting backlinks to your site (i.e. SEO) but it will get your content in front of a wider audience (i.e. more traffic to your site).

Content Promotion Strategies Overview

• Time Commitment: 3 hours/week
• Projected Expenses: $0
• Want the printable check sheet? Leave a comment below!

Apply these action steps…

• Every time you add a new blog post on your blog
• Every time you add a new blog post on a guest blog
• Every time you post a new article to an article directory
• To the blog post where you left a new blog comment

Action Steps EXPLAINED

1. Join Realtown

When creating an account follow these general guidelines: be honest, use your real name, a picture of you, and a brief bio. If you already have an account then don’t worry about creating a second.

• Click here to join and create an account with Realtown
• Once you have the account verified and have added all your details, click “Create Blog” on the right sidebar
• Give the blog a title (hint: use your keywords in the title)
• Give the blog a description, keep it short and succinct (1-3 sentences)
• It might ask you to login again, that’s normal
• Once logged into the blog entry area, click “Edit My Blog Profile” on the left and add your website’s URL in the Website Address field and save the changes
• Then click “General Settings” on the left and fill out the following fields: Meta Keywords, Meta Description, Entries Per Page, Recent Entries, and set the “Privacy Default for New Entries” to Everyone (don’t forget to save!)

2. Join Trulia

When creating an account follow these general guidelines: be honest, use your real name, a picture of you, and a brief bio. If you already have an account then don’t worry about creating a second.

• Click here to join and create an account with Trulia
• Once you have the account verified and have added all your details to the “Edit profile” area, click “Blog” on the left sidebar
• This is the area where you will add new entries

3. Create accounts on Facebook and Twitter

Most everyone will have an account on both platforms, but make sure of the following:

• If your Twitter account is strictly for personal use, create a new account geared for your business
• In the following steps we’ll be using your Facebook Business Page, so make sure it is setup (click here to set one up)

4. Post “teasers” to your blogs on Realtown and Trulia

• What’s a teaser? A 3-5 sentence excerpt that gives a brief synopsis about an article but points the reader to the full article which is located elsewhere (kind of like a movie trailer)
• What will the teaser be about? It will an excerpt of: (a) your new blog post (b) your new guest blog post, (c) an article you posted to an article directory, or (d) a blog comment you left on another blog post
• What’s the purpose? To drive traffic back to the original article, and to add backlinks to the original blog post (or original article)
• Add 1 link after the teaser that links back to the original blog post (or original article)
• Add 1 link after the teaser that links back to any page on your website (i.e. home page, contact page, MLS search page)
• Realtown specific directions: Click “Add New Entry” on the left sidebar to add your teaser
• Trulia specific directions: Click “Blog” on the left sidebar to add your teaser

5. Attach a Link to Your Facebook Business Page Wall

• Copy the URL of: (a) your new blog post (b) the guest blog post, (c) an article you posted on an article directory, or (d) the blog post where you left a blog comment
• Sign into Facebook and navigate to your business page
• Go to your “Wall” click the “Link” icon, and paste the URL into the field, then click “Attach”
• While it’s not required, your can add a comment about the link
• Finally, click the “Share” button
• That’s it – very easy and simple to do

6. Tweet on Twitter

• Tweet the link to: (a) your new blog post (b) the guest blog post, (c) an article you posted on an article directory, or (d) the blog post where you left a blog comment
• Directions: How to Tweet on Twitter (click here)
• Don’t get banned! Click here to learn how.
  

• Time Commitment: 3 hours/week
• Projected Expenses: $0

Apply these action steps…

• Every time you add a new blog post on your blog
• Every time you add a new blog post on a guest blog
• Every time you post a new article to an article directory
• To the blog post where you left a new blog comment

Action Steps EXPLAINED

1. Create Accounts on These Sites

When creating these account follow these general guidelines: be honest, use your real name, a picture of you, a brief bio, and consider keywords in the account name. For example a Posterous account with a keyword in the account name would be: shortsalespecialist.posterous.com. If you already have an account on any of these accounts then don’t worry about creating a second.

• tumblr.com (click here)
• wordpress.com (click here)
• digg.com (click here)
• stumbleupon.com (click here)
• reddit.com (click here)

2. Post to WordPress.com and Tumblr

• Post a 3+ sentence excerpt about : (a) your new blog post (b) your new guest blog post, (c) an article you posted to an article directory, or (d) a blog comment you left on another blog post
• Add 1 link after the excerpt that links back to the original blog post (or original article)
• Add 1 link after the excerpt that links back to any page on your website (i.e. home page, contact page, MLS search page)
• Directions: How to post to WordPress.com and Realtown (click here)

3. Bookmark on Digg, StumbleUpon, and Reddit

• Bookmark the URL: (a) of your new blog post (b) of the guest blog post, (c) of an article you posted on an article directory, or (d) of the blog post where you left a blog comment
• Directions: How to Bookmark on Digg, StumbleUpon, and Reddit (click here)
• Don’t get banned! Click here to learn how.
  

• Go to WordPress.com, in the upper left corner, enter your login details
• Once logged in, hover over “My Blog” near the top left corner and click “New Post”
• Add a title
• Add the 3+ sentence excerpt (or any other content)
• Upload any images or videos (only if needed)
• Assign it any “Categories” or “Tags” (see the right sidebar)
• Click the “Publish” button on the right sidebar

How to Post to Realtown

• Go to Realtown.com and login (upper right corner)
• Click “Manage My Blog” on the right sidebar (it might ask you to login again, that’s normal)
• Click “Add New Entry” on the left sidebar
• Add a title
• Enter a URL title (remember, don’t use any spaces)
• Add the 3+ sentence excerpt (or any other content)
• Add any tags, if needed
• Click the “Add New Entry” button at the bottom of the page

But users on these sites hate spam and will often perceive self-promotion as spam. If they think you’re spamming their network not only will they cancel your account but might even ban your website from ever appearing on their site in the future.

What do we mean by ‘self-promotion’? That is, promoting content that provides you with a direct benefit of some kind. It’s not that self-promotion is outlawed, but heavy self-promotion will get you into trouble. Sites like Digg, Reddit, and StumbleUpon may ban your website outright, but Twitter generally doesn’t take such a hard stance. Instead you’ll notice a lack of followers instead for over self-promotion.

Follow These Steps to Keep you account from getting banned

• At the broadest level, be an active member of the community (at least somewhat)
• Promote two pieces of someone else’s content every day (i.e. digg it, stumble it, reddit, retweet it)
• Keep at least a 10:1 ratio, 10:1 meaning promoting 10 pieces of content that is not your own to promoting 1 piece of content that belongs to you

Here’s What We Do

The best way to get involved in these social media spheres (as well as any others) is to integrate them into your daily workflow. Here’s how we integrate them into our daily routine:

• Wake up, grab some coffee and breakfast
• Spend 1/2 to 1 hour checking news from our RSS feed aggregator, or other online services (like reading the morning paper)
• Whenever we come across a good story/article, we do a couple things to it: we digg it, we stumble it, reddit, and retweet it (the actual process only takes 1-3 minutes)
• We end up doing this to 3+ articles each morning
• In addition, we head over to Digg.com, and Reddit.com – pick out one article from their home page and leave a quick comment on it (takes roughly 7 minutes total)
• We repeat the entire procedure at the end of the day too.
• With out routine as outlined above we usually only promote 1 of our content pieces every 2-3 days.

Make the process painless

Want to make this as quick and painless as possible? Download the AddThis add-on to your Firefox browser – it allows you with one click to digg, stumble, reddit, and retweet. It’s one of our favorite and most used Firefox add-on.

• Go to digg.com and login
• Copy the entire URL you want to bookmark
• Paste the URL in the “Submit a link” box near the top of the page
• A new drop down will appear with the details of the URL
• Edit any of these details if you want, but it’s not required
• “Choose a Topic”
• Click the “Digg it” button
• Want to make it even easier? Install the AddThis Firefox Add-on (click here)

How to Submit a Bookmark to Reddit

• Go to Reddit.com and login
• Click the “Submit a link” button on the right sidebar
• Copy the entire URL you want to bookmark
• Paste the URL in the “url” field
• Click the “suggest title” button
• Select any tags, if needed
• Enter the captcha
• Click the “submit” button
• Want to make it even easier? Install the AddThis Firefox Add-on (click here)

How to Submit a Bookmark to StumbleUpon

• Go to Stumbleupon.com and login
• Click the “Favorites” tab near the top of the page
• Click the “Add a site” button (on the right)
• Paste the URL in the “Url” field
• Add one or more tags in the “Review” field
• Click “Add a site >” button
• Want to make it even easier? Install the official StumbleUpon Firefox Add-on (click here)

Action Steps EXPLAINED

1. Setup Accounts on these Article Directories

• EzineArticles.com – Author Guidelines (click here). Why use EzineArticles.com? Because the site has a PageRank of 6 and Domain Authority Score of 93.
• ArticleDashboard.com – Author Guidelines (click here). Why use ArticleDashboard.com? Because the site has a PageRank of 5 and a Domain Authority score of 87.
• GoArticles.com – Author Guidelines (click here). Why use GoArticles.com? Because the site has a PageRank of 4 and a Domain Authority score of 91.

2. Decide What to Write & Write It

• Put together a list of 6 article topics
• Having trouble thinking up topics? Click here to download this list of 175+ real estate related topics.
• Write 6 articles, 1 for each of the next 6 weeks
• Can this be outsourced? YES! The entire process, or just the writing. Click here to find out how to outsource and where to outsource.

3a. Post the Articles

• Week 1: post 1 article to EzineArticles.com
• Week 2: post 1 article to GoArticles.com
• Week 3: post 1 article to ArticleDashboard.com
• Week 4: post 1 article to EzineArticles.com
• Week 5: post 1 article to GoArticles.com
• Week 6: post 1 article to ArticleDashboard.com
• The standard article review turnaround is 7-14 days. This is from the time you submit the article to the time the editors of each article directory approve your article.

3b. Add Links to Each Article

• Don’t forget: The whole reason you’re posting these articles are for the backlinks (and a little bit of traffic) so don’t forget to include links to your website in each article you submit.
• Each article directory allows you to include 2 links back to your website in the “Author Bio” section. Have 1 link point to the homepage, and 1 link point to an interior page of your website.
• The anchor text for each link should be one of your keywords.
• You may be wondering, ‘Why not just post all my articles to one site?’ Because the key to a good link-building campaign is diversity of links. Having links from these three different sites helps to accomplish link diversity.

4. Apply Content Promotion Strategies

• Apply the Content Promotion Strategies to the blog post you commented on.
• Click here to learn more about these strategies and how to implement them.

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DIY REALTOR SEO GUIDE: Article Directories (Printable Guide)

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• Time Commitment: 3 hours total
• Projected Expenses: $0
• Click here to download the printable check list

Not only does this method work, but it also has the added benefit of controlling your brand in the search engines. This is important since you don’t want to leave those search engine results up to chance because leave those search engine results up to chance because it leaves you vulnerable to unknown negative damage. When someone types in your name or your brand name, what kind of results show up – or do any results show up at all.

Action Steps EXPLAINED

1. Identify Your Brand Name

• For more information on what we mean by this, check out our brand name blog post. (click here)

2. Create a Twitter Account

• Go to Twitter.com (click here)
• What if you already have a Twitter account? If it’s your personal twitter account then create a new one based on your business – and make sure to mention in the bio section what business the Twitter account is focused on
• What about name length limits? Twitter has some stringent limits on the length of your name which means you’ll have to get creative in abbreviating words. So instead of your user name being completely brand-able, just make sure your brand name is located in the bio and the username is as close to what you want as possible

3. Create a Facebook Business Page

• Click here to get started
• We’re guessing you already have a personal Facebook account, but you need to go a step further and create a business page (or fan page as they used to be known)
• If you already have a Facebook Business Page for your business/brand then there is no need to create a second Business Page (so long as the two businesses are in the same industry, i.e.

4. Create accounts on the following sites

Many of you may already have accounts on some of these platforms, but if those accounts are for personal use then create a new account focused on your brand and business.

• Activerain (click here) P.S. You only need the free account.
• Realtown (click here)
• Linkedin (click here)
• YouTube (click here)
• Trulia (click here) P.S. You only need the free account.
• Zillow (click here) P.S. You only need the free account.

5. Cross-Link Accounts

• Why? Doing so will help each individual social media profile to rank – and rank quicker for your brand name
• When possible link each social media account to each other
• With some accounts like Twitter cross-linking won’t be possible but that’s ok
• The Info tab on your Facebook business page is an excellent place to add links to the rest of your social media profiles

6. Link Accounts to Your Website

• Make sure each account has a link to your website, especially your Twitter account and Facebook Business Page. Otherwise it defeats the purpose of these Action Steps.
• Quick Tip: Every time you post a video to Youtube, make sure you start the description of the video with a link back to your website

7. Add Badges to Your Website

• Choose the top 3 social media profiles you plan on interacting the most with (Facebook, Twitter, and Linkedin will be the most common – but any of them work)
• Add the badges or buttons to your website in the sidebar or footer area
• Finding badges and buttons for Facebook, Twitter, Linkedin, and Youtube should be straightforward, but Trulia and Zillow might require some searching
• If you’re unable to find a suitable badge/button, then use standard text links

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DIY REALTOR SEO GUIDE: Social Media Profiles (Printable Guide)

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• Time Commitment: 30 minutes total
• Projected Expenses: $0
• Click here to download the printable check list

One VERY IMPORTANT fact to keep in mind: as with many SEO strategies you need portion control. Having 1000 backlinks from directories all over the world isn’t going to help at all – if anything it will be a negative. In other words, you shouldn’t sign up for more than a few website directories.

A website directory is the same concept as a blog directory with one exception: the best website directories often cost money. Some directories are better than others, for instance websites with a higher PageRank (PR) and relevant to your industry (i.e. real estate) are going to be your better choices.

Action Steps EXPLAINED

1. Gather the Necessities

Before actually submitting your blog to the directories there are a few items you’ll need to gather first.

• Your website URL
• Title for the website
• Tags for your blog
• Description of your blog (1-2 sentences, what’s your blog about?)
• Have a logo or image of yourself ready to post along with your blog

2. Submit Your Website to Dmoz.org

• Dmoz is very picky about which sites they let into the directory, but getting in can be very valuable. The most important thing to keep in mind is to narrow down to the deepest possible category for submission. For example, if you’re a real estate agent in Scottsdale, Arizona, then don’t try to submit your website to the “Arizona” category, instead submit it to the “Scottsdale Residential Agents” category.
• Click here to get started

3. Submit Your Website to PegasusDirectory.com

• Choose “Regular Link”
• Don’t Choose “Regular Link with Reciprocal”
• Click here to get started

Printable Guide

DIY REALTOR SEO GUIDE: Website Directories (Printable Guide)

• Time Commitment: 10 minutes per page of your website
• Projected Exprenses: $0
• Click here to download the printable check list

Make each page Google friendly and now you’ve got a website that’s Google friendly. Being Google friendly is just another way of saying it’s easy for search engine spider robots to ‘crawl’ the page and understand what the page is focused on.

Action Steps EXPLAINED

We can give you a list of variables to include in each page, and talk about ‘H tags’ and ‘alt tags’ but the easiest thing to do is show you how a google friendly web page looks. Click here to see a perfectly optimized page

1. Know Which Keywords you will be Targeting

• Know which keyword(s) you will be targeting on each page, and don’t target all your keywords on one page
• Realistically, you should only be targeting 1-2 keywords per page

2. Make Sure Your Keyword(s) Appears in the Following Locations:

• Once or twice in the title tag
• Once in the URL
• Once or twice in the H1 and H2 tags
• In the main paragraphs of the page at least 2 or more times, but don’t overdo it!
• “Bolded” at least once on the page
• Once in the meta-description tag and the meta-keyword tag

3. Add an Image to Each Page

• Place your keyword once in the alt tag
• Place your keyword once in the image name as well (i.e. phoenix-homes.jpg)

4. Make Sure of the Following:

• That you site isn’t completely built off of Adobe Flash
• That your page doesn’t use iFrames unless there is no other way
• That your page uses limited javascript, especially in the navigational parts of the page
• Are these really that bad? Read the blog post on it here.

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DIY REALTOR SEO GUIDE: Making Your Website Google Friendly (Printable Guide)

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• Time Commitment: 2 hours
• Projected Expenses: $0
• Click here to download the printable check list

Are there such a thing as ‘good’ and ‘bad’ keywords? Well, not in the sense of good vs. evil, but you can certainly make good decisions and bad decisions when it comes to keyword selection.

• A ‘good’ keyword is one that brings in transactional traffic, that is to say it brings in traffic that results in a higher rate of conversions, leads, clients, customers, etc.
• A ‘bad’ keyword is one that brings in research traffic, that is to say traffic that isn’t interested in making a transaction but is still in the research phase.

Action Steps EXPLAINED

1. Brainstorm

• Using a pad of paper, whiteboard, or Excel spreadsheet create a giant list of keywords you think people might use to find your website. By giant we mean more than 100 keywords.
• Include short-tail and long-tail keywords, for example: “Phoenix real estate” “Luxury Phoenix real estate in the Biltmore district”
• If you’re having trouble thinking up keywords then try out Google’s keyword tool (click here)

2. Get the Spreadsheet Ready

• Once you’ve completed your brainstorming session(s) compile everything into a spreadsheet
• Some programs to help you here: Microsoft Excel, Google Docs, iWork, Zoho Docs, or OpenOffice

3. Run the Numbers

• Once you’ve compiled your list of potential keywords, click here head over to Google’s Traffic Estimator Tool (You might need to log in to Google first; if you don’t have an account, click here to set one up)
• Copy and paste your keywords from your spreadsheet into the first box “Word or phrase” – enter the “Captcha” code – then click “Estimate”
• Once the data populates below you want to copy down the following number, ‘Global Monthly Searches’ and place that number under the ‘Estimated Global Search Volume’ column in the spreadsheet
• Chances are high that many of your keywords won’t have any corresponding monthly search volume, instead it’s just a dash (-) mark or it says “no data”. When you see this that’s Google’s way of saying “more or less 0” searches occur every month for that keyword

4. Filter Your Data

• Rearrange your keywords to those with the highest ‘Estimated Global Search Volume’ and cut those that fall under 100 searches per month (unless you suspect the number is low due to seasonality or is a keyword you think will be highly searched in the future).

Printable Guide

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DIY REALTOR SEO GUIDE: How To Pick the Right Keywords (Printable Guide)

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Leave a Comment

What should be the difference in content between the title tags and meta description tags in search engine optimization?

Answer

At a very basic level both the title tag and meta description tag should have your target keyword(s) in them. Although you don’t want to over do this, placing the keyword once (maybe twice) in each tag is plenty. Think of the title tag like your name, it’s succinct and identifies you. The meta description tag is like a mini-bio, quickly describing who you are.

Every webpage on your website has both tags, and it’s important that you fill out each for search engine optimization purposes. If you have a CMS like WordPress then this becomes very easy, but having to dig around in the HTML can be tedious, so if you are not on some type of CMS check into transitioning over to one.

The meta description tag should provide a short description of the web page, keep it under 150 characters – usually 2-3 sentences is good enough. Think of the meta description tag as your sales copy, persuade the user to click on your website link when they find it in Google.

The title tag is extremely important to your overall on-page SEO, and is something the search engines place a lot of value in. So make sure you have the appropriate keywords in the title tag, and keep it at 70 characters or less.

What’s the most important thing on a webpage for search engines like Google, Bing, and Yahoo?

Answer

The most important element of a given webpage on a website is the title tag. The title tag is at the most general level, the title of the webpage. Search engines like Google place a high value on the title tag because it is hard to abuse or spam because of the limited real estate.

Search engines will only recognize a limited number of characters in a title tag. For example, Google will only read the first 60-70 characters of a title tag, including spaces. Because of this a website owner cannot stuff the title tag with a bunch of keywords, instead they must be very selective in their choices. In other words the title tag summarizes the focus of the page in 70 characters or less.

The CTA could be a link to your website, latest blog post, free ebook, or some other giveaway. Whatever your CTA is, you want to engage with them outside of Twitter as well. The only trick is to respond back to the new follower ASAP, and give them a call to action they will actually want to click on.

Step by Step

• Person A follows you
• Twitter automatically sends you an email notifying you of the new follower
• You click the link to the new follower’s profile and click the direct message button
• Write and send the message

• Establish yourself (or your brand) in your industry
• Get new website visitors
• Interact and built relationships with top bloggers
• Help the search engine optimization of your website

How Will Blog Commenting Help My SEO?

Blog commenting will help the search engine optimization of your site as long as you leave your website URL in the “website” field (most bloggers allow this), you will receive a backlink to your website. Having a high quantity of high quality backlinks is the key to a successful SEO campaign.

3 Key Points on Blog Commenting

• Some blogs don’t allow you to link back to your site (ignore those if you’re only looking for the SEO benefit of blog commenting)
• Comment on blogs that allow dofollow links because they provide more credit in Google’s eyes than nofollow links
• Comment on blogs that are CommentLuv friendly because they will also include a backlink to your most recent blog post (great for attracting more website visitors)

How to Find Blogs to Comment On?

The easiest thing to do is search “top 10 (your industry) blogs” in Google. From there you can check the blog rolls of each respective blog to find more blogs. For those who are looking for lists, here’s a list of lists – websites that accept CommentLuv blog comments and some which are dofollow.

• http://www.earningdiary.com/blogging-tips/80-commentluv-enabled-blogs-list-with-their-pagerank-pr/
• http://www.barbaraling.com/insights/commentluv-blogs/comment-page-1/
• http://www.pressbyte.com/57/200-dofollow-blog-list-commentluv-enabled/
• http://www.netchunks.com/huge-list-of-400-dofollow-commentluv-blogs/comment-page-1/