A

  • Anchor Text: The anchor text is the visible portion of a link. Generally it is a single word, sentence, or image that is “clickable”.
  • Alt Tag: The alt tag is important for a variety of reasons, such as SEO, screen readers, and is the text that will show in the event the image cannot load on the website. On a technical level, an alt tag is an attribute of the <img> tag and specifies an alternate text for an image.
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B


C

  • Captcha: Is a test to ensure that an actual person is entering the information, not a computer. These are used to prevent spam and to prevent other people from using up all the resources of a given system. (read more)
  • CommentLuv: The idea behind CommentLuv is to reward your blog readers and blog commenters by linking to their latest blog post. This is beneficial to the commenter because other visitors are more likely to click on the commenters latest post, and there is also the SEO benefit as well.
  • Crawl: Is used to define how search engine robot will visit websites across the Internet, harvesting data from a given web page to display in the search engine results (i.e. Google search results).
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D

  • Domain Authority: Domain Authority predicts how well a web page will rank on a domain. The higher the Domain Authority, the greater the potential for an individual page on that domain to rank well. (read more)
  • Duplicate Content Penalties: Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. (read more)
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F


G

  • Geo-locate: Is referring to keywords that are geographically specific. An example would be “Phoenix real estate agent” because this keyword would not be particualrly relevant to a home buyer in Oregon. Geo-locating keywords is valuable because they bring in more targeted traffic.
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H

  • H1, H2, & other Heading Tags: heading tags harken back to the days of newspaper where they had the biggest, most important headline at the top of the front page, which would be similar to your H1 tag. They would also have other headlines on the front page, but they tended to get smaller as they went down the page. Those are akin to the H2, H3, H4, H5 tags on your website. But your H1 and H2 are the most important.
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I

  • Iframe: technically called an inline frame tag and displays something from another web page that is generally not located on your website.
  • IMG Tag: The <img> tag embeds an image into an HTML page, nearly all websites are coded in HTML (Hypertext markup language).
  • Interior Page: any page other than the home page of a website.
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J


K


L

  • Link: Also known as a “hyperlink” which connect documents and websites together on the internet.
  • Linkbait: A piece of content that is intended to gain a lot of attention and bring in a large amount of backlinks to a given website. Another way to think of linkbait is to consider it viral content.
  • Long-tail Keywords: keyword phrases composed of 3 or more words, and when they are combined create 1 keyword. (i.e. Real Estate Agent in Phoenix AZ)
  • Link building: Is the process of manually getting backlinks to a given website.
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M

  • Meta Description Tag:if you were to jump into the code of the website you might see something like this: . The purpose of this tag was to give a short description of the specific page.
  • Meta Keyword Tag: if you were to jump into the code of a website you might see something like this: The purpose of this tag was to identify what the the web page was about, and what keywords are relevant to the specific page.
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P


S

  • Search Engine Robot: Is simply a computer program that browses and harvests data from websites. Often search engine robots are said to crawl or spider websites. (read more)
  • Seasonality: Certain keywords are searched more often during certain times of the year.
  • Short Tail: Referring to short tail keywords, which are keywords that only contain 1-3 words. An example would be the keyword “real estate”.
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T

  • Tags: tags are keywords that describe your blog, a blog post, or similar items. The purpose of a tag is to help classify items on a website and help website visitors to access and retrieve information.
  • Title Tag: in the most general sense, it’s the title of the specific web page. Let’s take a look at an example, go to www.Zillow.com using your Firefox or IE browser. Once the home page is done loading, look at the very top of the browser and you should see something like this “Zillow – Real Estate, Homes for Sale & Real Estate Values” and that would be the TITLE TAG for Zillow’s homepage.
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U


W

  • Website Elements: these include all the pieces on any individual website such as, H1, H2, Title, Meta Description, Keywords Tag, body, header – and that’s just a partial list.
  • White hat: Is referring to SEO techniques that are considered completely ethical and abide by the rules and guidelines of the search engines. (read more)
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