Google Analytics is one of the most used analytics platforms amongst websites for one simple reason, it’s free. Free is certainly a very tempting proposition, but the old cliche still rings true, nothing is free. In the case of Google Analytics you’re giving them a lot of information for a very small cost and what they do with that information is up to them, not you.
What other options exist? We’ve been using GetClicky.com for a month with great results. They aren’t the only competitor out there, but they provide an awesome analytical tool set that is just as easy to setup as Google Analytics. Check them out and see what you think.
We haven’t tried the following, but here are 2 more alternatives:
p.s. We are not trying to incite some type of Google-paranoia or accuse them of wrong doing.