Using Trulia in 7 Steps

Written by Chris Adams | posted in Online Marketing, Social Media | 0 Comments

1. Your Profile

• Fill out your profile to near 100% because it implies to potential clients that you are serious about your business
• Use a real photo of yourself

2. Add your websites

• Make sure to use keywords in the “Web site title”
• If you have more than one website, add them all
• Add links to your Twitter profile and Facebook Business Page

3. Add every Location in your coverage area

• To access this: go to “Edit profile” then expand the “Personal information” tab then click the “Add another location” link for every city in your coverage area

4. Answer Questions on Trulia Voices

• Answer at least 5 per week
• Integrate social media: click the “Share” button to promote the question and your answer on any of the social media platforms (especially Twitter)
• Integrate Facebook: after you’ve posted your answer, copy and paste the question + your answer to your Facebook business page

5. Setup Trulia Voices alerts

• Setup notifications every time someone asks a question in your coverage area
• Go to “Email preferences” within your profile
• Set the email frequency to “As it happens”
• Get more leads by being the first to answer

6. Start a Trulia blog

• Post teaser content that redirects readers back to your website (i.e. generate traffic)
• Don’t make this your primary blog – the blog on your website should be primary!
• Posting once a month is sufficient
• Click the “Post to Facebook” and “Post to Twitter” links to promote the blog posts there as well (the more your content is syndicated, the better)

7. Add Your Listings

• Only if they don’t automatically syndicate to Trulia from your MLS or broker

What’s next:

• Check out our Trulia profile here
• Retweet this post
• Leave a comment